*A covid-19 update
I originally wrote this article in January 2020. At that time the article was aimed at encouraging models to position themselves for a growing modeling market in Montana. Since then, the world in general, and the modeling world with it, has changed tremendously so I wanted to as a quick update for anyone who stumbles on this. Since Covid-19, most sales have moved online. While small businesses brick and mortar businesses are declining, major online retailers are dominating. This means two things for models.
Models are Necessary
One more than ever, models are critical because consumers are no long going to stores to see items in person. Now if a retailer wants to sell an item they must do so online where models are such a critical aspect of sales. This means that more than ever, models are necessary for the success of businesses. Sure It might take a while before small business realize this and adapt, but if you're a model, you want to be positioned as a professional as the market adjusts for online sales.
Local Influencing is hot
As small businesses lose ground to major corporations, they will either adapt or die. Assuming there will be local retailers that adapt, local models with local social media reach are going to be sought out. Why? Local influencers means they have targeted reach. Models whose followers are actual local consumers provide alternative to targeting advertising. Models who build their social media presence organically are going to be crucial for small business who want to reach a local demographic.
There is a market for Models
If you've been in the Montana modeling world for any amount of time, you already know that the market for modeling in Montana is bare. Interestingly enough, it's not because of lack of need. Montana has a large amount of small business that rely on social media and local campaigns for content. Actually, you'd be surprised how much small businesses spend on advertising here. As part of the Oluanai small business services, I've had the opportunity to talk to small business owners about the benefits of hiring local models for campaign ads and I've been surprised how many of them are open and even eager to take advantage of the benefits of hiring local models like you! Small businesses are ready to start hiring local talent (both photographers and models) for advertising campaigns. So what's the hold up?
Montana need Professional models
The problem is actually a lack of models... professional models. Of course, amateur models are a dime a dozen, and every photographer has a network of models asking to shoot for fun and trade, but when a photographer gets hired for a big commercial job with thousands of dollars invested, the standard for modeling is much higher and to be honest, the pickings are very very slim. Over the last 4 months I've been hired for commercial photography and every single time, I found myself in a difficult situation trying to find talent that I could bring on reliably to the project. If you're interested in modeling there are few things you can do to really position yourself to make money.
3 things you can do to improves your
modeling career in montana
By far the most important set of photos a model can have are digitals. They are the first (and only) thing an agency or client are going to ask for before they hire you. The reason is because they are the industry standard for casting! Obviously professional digitals are best, but even cellphone shots would be better than nothing. The most frustrating thing for a client, photographer or agent when casting is asking for digitals and getting goofy-ass TFD shots from some amateur photographer with terrible editing skills. Digitals are the least expensive shoots, you'll ever do, go to any model development photographer and pay the $150 to get some solid digitals. Some agencies will even do them for you!
Set up your portfolio
Every model needs to have their portoflio ready to go on a moments notice. Print portfolios are fantastic if you get a face-to-face meeting, but you definitely need to have one online. If you don't check out www.pixieset.com - that's a great and free way to set one up. In a bigger state your agent would have this set up for you too (check out Glacier's board), but welcome to Montana kids, most "agencies" here are bullshit and wasting your money. Make sure your portfolio looks good. And please, for the love of God, don't expect to build a good portfolio on "trade" shoots. I'm going to be real with you, if you want a solid port, you're going to have to hire 2-3 good photographers to get you there.
Brand your Social Media
Guess what, if you're a model, you're a salesperson. The longer it takes for you to figure out that modeling is not about you getting cute photos of yourself and that its about promoting someone else's brand, product and services, the longer you'll be doing this as a hobby. You want to make money, sell other people's stuff. The day you can sell someone else's product is the day they will jump up and pay you to do it. Small business people need help with social media campaigns. Set up your Instagram and Facebook (yes Facebook is very important for brand ambassadors) The quicker you can position yourself to be an effective salesperson the quicker you'll be making money.
Opportunities are coming
Obviously, the modeling market in Montana isn't going to change overnight, but the more I reach out to small businesses the more I see that there's a market to be had here. Small businesses are needing help with advertising and sales. This is especially true for Covid-19 world where most good are sold online and small businesses are adapting. That's a perfect fit for local models with social media savvy. I you can get yourself set up with digitals, portfolio and a social media presence, you will stand out as a professional in a field of amateurs.
As I build my small business advertising campaigns I'll be using models who have their ducks in order. Currently, I'm building up a board of both independent and agency represented models called Oluanai Elite - a group of models who meet the following criteria:
- Up-to-date, professional digitals
- Ready-to-go, quality portfolios
- Professional social media platforms
If this is you, I'd love to hear from you.